Strategy
Why Every Website We Build Includes Custom Schema
After a decade of building more than 600 websites, we’ve learned that a great-looking site is only half the job.
September 23, 2026
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LATEST INSIGHTS & STRATEGY
Business. Identity. Mission.
Everything I write lives in four lanes. Pick the one you need today.
Strategy
How to Get a Google Knowledge Panel (Without Being Famous)
A few weeks ago, I typed my own name into Google out of curiosity. What came back wasn’t just a
September 10, 2026
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Strategy
How to Get Your Website Into AI Search: Schema, Sitemaps, llms.txt & AI Overviews
Search is changing. For years, getting your website found meant optimizing for Google and other traditional search engines. You focused
September 5, 2026
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networking
Wayne County Networking Is SEO In Person
You show up to a Wayne County Networking meeting once a month. You shake hands, you swap stories, you grab
August 28, 2026
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Case Studies
Case Study: How Thrive Wellness Clinic Dominated Local SEO & AI Search in Richmond, Indiana
Client Overview Business: Thrive Wellness Clinic Location: Richmond, Indiana Industry: Holistic, Natural & Integrative Healthcare Services: Holistic care, natural medicine,
August 21, 2026
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Case Studies
Case Study: How Joe’s Gutter Service Became #1 Across Multiple Cities Through Local SEO & AI Search Visibility
Client Overview Business: Joe’s Gutter Service Service Area: Richmond, Indiana • Wayne County • Muncie, IN • Liberty, IN •
August 21, 2026
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